You can choose content writing services or write your own content- but there is no denying that content is critical. If you want to taste success, then writing content that is interesting, informational, and engaging is key. Moreover, ensuring you market your content the right way so it reaches your potential audience is vital for its success too. Although your content might take time to reach pinnacles of success, you want to still focus on always creating content that people will appreciate. While blogs are one of the best ways to connect to your audience, here are 10 other content types you should explore.
1. How-To’s
How-to is a form of a guide in a particular format that is simple to write. It is one of the most popular content types that are amongst the most loved. You want to start by defining the problem first and providing a solution. You can write a how-to article about practically anything because it is so versatile. You should pick a pain point that people want a solution for. The topic can be general or specific. For example, how to start an exercise regime if you are over 50 is a specific topic. You want your how-to post to be thorough. Ideally, you should include diagrams, images, videos, and infographics to make it more appealing.
2. Guides
People appreciate reading guides because of the depth and quality of information they provide. Ideally, making a guide in a PDF format is best so people can read it at their own time on any device they are on. People have come to expect guides to be available in downloadable PDF formats so don’t disappoint them. There are three important elements of a guide; an idea, the content, and the presentation. The idea should be one that people love. The content should be written by a capable writer. And the presentation of the content should be done so that people want to read it. You should think about hiring a designer for this task.
3. Infographics
You must have come across an infographic where information is presented neatly and visually. Although infographics are a great content type, they are being used by practically every brand now because of how well they worked when they were first started. This means you need to make your infographic better than the rest if you want it to make an impact. You want people to be able to share it easily too. The best part about an infographic is that you can use it to present any type of information although if you want to put some statistics and numbers out there then an infographic will work wonders.
4. Product Review
Product reviews are helpful to people and so writing one can help you gain recognition while expressing your honest opinion about how the product works. If it is a physical product then a video will be more helpful to people because they get to see the product. You should start by picking a product that is being purchased the most in your industry. Then you should buy the product and then determine which types of tests are going to be useful. Then finally, you want to give a score as a result because this will give people a way to compare it to other products. You can have a few parameters that people want to know about the most and give a score to each.
5. Video
There are numerous types of videos out there that can help relay your message. Hence, the best way to start thinking of creating video content is to think of the type of video you want to create. What is the purpose of your video? Do you want your audience to show the way things work at your office? Once you define your purpose, you want to ensure what is said in the video and what is shown in the video is to the point. You want people to think about your video way after it got over which is why keeping it to a maximum of 3 minutes is sufficient. Videos can get expensive but they can do wonders when done right.
6. Case Studies
Case studies can be quite effective in increasing your traffic. Case studies can help you show what you do and how you do it. Don’t make the mistake of making your case study sound like a marketing piece. A case study will want your readers to try your product or service. It should be an inspiring piece of content that makes people want to try what you have to offer. You should start with a summary and then give a slight preview of the results. You can then go on to explain in detail the challenges that your client was having. Then you need to specify how you provided the solution ideally in a step-by-step format. Then get into detail about the results and have a conclusion.
7. Lists
There is no denying that lists are captivating which makes them one of the best content types out there today. The best thing about them is they are simple to write provided you are writing about something people want to know. You want to pick a topic and a number before you start your list. There is no specific number of points that a list should have so you have the freedom of writing a long list or a short list. The format is pretty standard too. You want to have an introduction then list your points in a list and then have a conclusion. You simply cannot go wrong with lists if you put in the effort.
8. Opinion Post
Opinion posts are interesting reads because they give you a perspective into another way of looking at something. An opinion post mostly tends to be quite expressive and has a strong tone which leans a particular way. You don’t want to share opinion posts too often because people won’t take you as seriously. Opinion posts on strong topics are preferred so people get invested in what you have to say. People want to read about popular topics and so if you share an opinion piece then you are more likely going to get more traffic. One point to keep in mind is never to bash people but express your opinion as humbly as possible.
9. E-Books
E-books enable you to share knowledge and this can be used as a way to connect to more readers. An e-book should ideally be downloadable. You want to start by finding an awesome topic that catches readers’ interest and you want to spend a good amount of time thinking of a title that ticks all the right boxes. The design of the e-book should be given a lot of thought because if it looks boring, no one will even consider reading it let alone share it with others. You should have two versions; one PDF one and another HTML so you can embed videos etc. in it. E-books require hard work but it will pay off in the end.
10. Memes
Memes are pretty simple to make and they can get viral just as easily too provided they have a strong point. At the base of a meme is the humor which makes people want to share it with their friends and loved ones. You can easily make memes with tools such as the Meme Generator. The best places to share the memes you make are Twitter, Pinterest, and Tumblr where it has the potential for going viral. The key is not going overboard with memes because then people will get bored. You should be careful how you use it and which message you want to convey with a meme otherwise people won’t be much impressed.
Creating quality content might seem like an impossible task but it is not. Instead of sticking to one form of content, you should try and use different content types. This will keep your audience interested and they will end up boosting your business’s revenue. We know this sounds too good to be true but those brands who played around with various content types have emerged as winners because they keep customers coming back for more. Your content needs to stand out in a way that it shines. Write the content, publish, and market it properly. Then no one can stop you from making a mark with your content.
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