Best Web Content Writing Tips Every Writer Should Know

Great web content is essential to business in this modern, digital world. And a good writer is important for producing amazing content. Confusing and sloppy web content can lead to businesses losing out on potential customers no matter how good their products and services. Therefore, professionals in the field must constantly learn and upgrade themselves to keep up with the demands of the internet. 

In this article, we have compiled a few tips and techniques that professional writers must be aware of in order to create effective web content for businesses. Let’s get started!

1. Find Your Voice

When it comes to writing, your ‘voice’ is nothing but your style of writing. Your content must not look like an imitation of another writer but must seem original, fresh and unique to your business’ brand. A writer's voice can evolve and change throughout their career. Like good wine, it matures with age. In fact, it is said that the process of finding your voice as a writer comprises three steps - imitation, mastery and innovation. If as a professional writer you are having difficulty in finding your style, you can take help from the following tips:

• Firstly, choose five 

famous writers or blog authors who are popular in your industry and have the ability to attract the attention of an audience. 

• Secondly, pick out a piece of writing from each of the writers that you think is representative of their voice. You can even choose something you have personally enjoyed reading.
• Lastly, you need to select one among the five pieces of writing and study it thoroughly. Focus on the first sentence, the headline, introductory paragraph, and article structure. Is there a story being told? How does the article flow? See how the call to action is framed, how the conclusion is written, and the way ideas are presented. You can even take down notes on important aspects of the writing. 

Now try to imitate the writer’s style and frame an article of your own. Repeat this exercise for the remaining articles and choose a style of writing that felt most natural to you. Tweak your writing every time you frame a new article. With time and practice, this can develop into your unique voice. 

2. Be Specific

As a professional in the content services industry, the first thing you learn is to get to the point. Every piece of writing you frame must have only a single point. Avoid rambling at all costs. A good idea would be to consider the call to action of the article. Ask yourself ‘what is the purpose of this content?’ Do not be afraid of ruthlessly editing your own writing. It is essential to remove any word, phrase or paragraph that does not fit in with the rest of the article. Your writing must be concise.

3. Pay Attention To The Keywords

Another important aspect of writing web content is to optimise it for search engines. Essentially, when you write for the web, it becomes your own duty to ‘put it out there’. Many writers in the SEO content writing services industry tend to perform intensive keyword research before starting to write web content. This is a healthy practice. Writers should learn to keyword optimize their text, and even their images. One common mistake made by amateur content writers is using pretentious terminology in an effort to sound impressive. However, the viewers who are looking for relevant content use simple words and phrases when they search online. Not only that, people who read content are interested in getting to the point quicker and simple writing gives the reader less processing. This allows them to absorb what you’re trying to say easily.

4. Call To Actions Are Essential

Every writer in the content writing services industry would agree that the mark of good web content is to induce the readers into action. The main objective of web content shouldn’t just be providing information. It should also influence the viewers to take the necessary steps that profit the business for whom you’re writing content. 

Call to actions can be in the form of a sentence at the end of the article or blog post that encourages the viewers to make purchases, download resources, subscribe to newsletters or notifications, or share the content on their social media page. Phrases like ‘Sign Up Today, ‘Download Now’, and ‘Get Started’ are some examples of persuasive call to actions.

5. Don’t Ignore The Title

Before the viewers get a chance to read your article, it is the headline that attracts them towards your content. Experienced content writers will know the importance of a catchy, SEO-friendly title. It is accepted that five times as many people read your headlines as they do the body of the content. An effective title must be attention-grabbing, reflective of the tone or voice of your content, give an idea about the topic discussed and contain keywords. It should be an interesting hook to get readers curious enough to read the entire article you’ve written. On the other hand, be wary of making the title sound too clickbaity.

Final Words

A web content writer is often required to produce large amounts of content that is high-quality, engaging, persuasive and even SEO optimised, and here lies the challenge. From an eye-catching headline that captures the fascination of viewers to a lead-generating call-to-action sentence, the writer must ensure every part of the copy is designed to be effective. When a writer produces relevant content, the blog pages generate more web traffic. The content gets shared, viewers leave ‘likes’ and comments on social media pages and the click-through rate on your call to action increases. 

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