Your website’s bounce rate determines the entrance page visits and it is one of the metrics used by Google to determine how your website ranks. A higher bounce rate indicates that the people who visit your website don’t find your content relevant.
The average bounce rate is 40.5% and it can vary from industry to industry.
In content websites, the bounce rates are 40% to 60%. In retail sites, the bounce rates are anywhere between 20% to 40%. In lead generation websites, the bounce rates are anywhere between 30% to 50%. Thankfully, there are various ways you can write engaging content that can reduce the bounce rate. Here are some tips on writing incredible content without opting for content writing services to reduce your bounce rates.
Shareable
You can easily improve your engagement rates by enabling the sharing of your content. When people have a process in front of them that makes it easy to share, they are more likely to use it. Share widgets are still common on many websites as people can share using any of their preferred social media networks. However, the best method is to embed social media so it makes it effortless for people to share what they want. For example, a simple yet powerful quote can be tweeted in a click if you embed it in your content. This makes it convenient for people to share that quote with others in seconds.
Infographics
Infographics are used by 80% of marketers at some point because they are great tools that can provide information neatly and concisely. However, they are not as interactive because they just have information in one place. You can go a step further by opting for an interactive infographic where your readers will have control over what they want to know about. An interactive infographic closely resembles a normal infographic but it offers so much information that can help your bounce rates reduce substantially. For example, an interactive infographic with a map enabling information to be displayed about each place where the cursor points to is quite interesting.
Quizzes
People love quizzes because they are fun and quick. And they are interactive. In a study done in 2013 to 2014, it was found that in 80% of the cases, quizzes were the most popular content. Quizzes can give people information quickly and since they can be shared with ease, people love taking them. There are quiz tools you can use to design a quiz such as Qzzr. It is ideal to put a quiz either at the end of your post or somewhere in the middle especially if you are writing content to teach something. You want to steer clear of irrelevant questions as people will lose interest. You want the result to feel like it is worth taking the quiz.
Content Length
Different readers like different types of content. While some don’t mind an article that delves deep into a subject, others just want to read the main points and call it a day. You might be confused about how long your content should be. In this case, you can use hypotext as your readers will have control over how much they want to read. Hypotext is when extra information is hidden from your readers but those who want to read have access to it through a link provided in the content itself. This enables the main information to be available and the other extra information to be available if your readers are interested. This can help make your content more engaging.
Polls
Polls are amazing and people are always interested to take easy polls that ask a question or two. Polls are somewhat similar to quizzes although polls can be tricky to use effectively. When you do create a poll you don’t want to do it just for the sake of it. You can create polls so you find out more about your audience and what they like. For example, a poll on a cooking channel on YouTube asked about which food people want to learn how to make at home. Polls can help you give direction to create content about what your audience wants to learn about. Hence, it can help you monetize your website.
Videos
Video marketing is picking up steam as people enjoy watching them as long as they are interesting. However, you need to make them interactive so people take action. For example, let us say you are creating a product video. You can make an interactive video that enables them to choose what piques their interest. Depending on their choice, a different video can be shown to them to give them more details. A video editor can help you out on this or you can use tools such as Rapt Media to create interactive videos. Else, YouTube annotations can be used where you can redirect where your audience goes.
Looking for content writing services to help with content marketing?
We'll use our content marketing tactics to drive more traffic to your site, boost conversions and sales - at scale. Just ask us how.
